E mālama ʻia ka hanana makahiki ʻeono o BrandStorm™ a United Fresh ma ka pūnaewele 9-11 Malaki 2021.
E hōʻike ana ka hanana i kahi papa o nā mea kūʻai aku a me nā noho mua o United Fresh Produce Marketing & Merchandising Council Roger Pepperl, Cindy Jewell a me Mark Munger, no ke kamaʻilio ʻana i ke ahi. Ma laila, e kaʻana like lākou i kā lākou mau hiʻohiʻona i ka wā i hala, i kēia manawa a me ka wā e hiki mai ana o ka kūʻai ʻana i nā huahana hou.
ʻO United Fresh Produce Marketing & Merchandising Council nā noho i hala a i kēia manawa ʻo Roger Pepperl, Cindy Jewell a me Mark Munger nā mea haʻi'ōlelo ma BrandStorm o kēia makahiki.
"Ke helu nei au iā Roger lāua ʻo Cindy ma waena o kaʻu mau hoa aʻoaʻo ʻoihana mahalo nui ʻia," wahi a Mark Munger, hope-peresidena o ke kūʻai aku a me ke kālepa ʻana ma 4Earth Farms a me ka noho o ka United Fresh's Produce Marketing & Merchandising Council. "Ke kakali nei au i kēia kamaʻilio pilikino kahi e kaʻana like ai lākou i kā lākou mau hiʻohiʻona e pili ana i nā hoʻolālā kūʻai i hoʻopilikia i kā mākou ʻoihana a hoʻokumu i kaʻu ʻoihana kūʻai huahana. He hanohano a hauʻoli ka hoʻokipa ʻana i kēia kamaʻilio.
Ua lawelawe ʻo Roger Pepperl ma ke ʻano he luna o ka United Fresh's Produce Marketing & Merchandising Council mai 2013-15 ʻoiai ʻo ia e hana ana ma ke ʻano he alakaʻi o ke kālepa no Stemilt Growers, LLC. Ua hoʻomaha ʻo ia mai ka ʻoihana huahana hou i Dekemaba 2020 ma hope o kahi hana 40 mau makahiki ma nā ʻaoʻao ʻelua o ka aisle huahana ma ke ʻano he mea kūʻai aku a ma ke ʻano he mea kūʻai huahana.
ʻO Cindy Jewell ka mea pani o Pepperl, e lawelawe ana ma ke ʻano he luna o ka Produce Marketing & Merchandising Council mai 2015-17, a ma hope o ka noho luna o ka United Fresh Board of Directors mai 2018-19. Ma hope o ka hoʻopau ʻana i kāna mau kuleana alakaʻi ma ka papa alakaʻi o United Fresh, ua hoʻokumu ʻo Cindy iā SC Jewell Inc., kahi kūkākūkā kūʻai.
ʻO ka hope o Jewell ʻo Mark Munger a hoʻomaka i ka makahiki 2017, ua lawelawe ʻo ia i ʻelua mau huaʻōlelo ma ke ʻano he noho o ka Produce Marketing & Merchandising Council, nāna e haʻalele i kēia pūnāwai.
ʻO BrandStorm, kahi papahana o ka Produce Marketing & Merchandising Council, ua hoʻomohala ʻia e hoʻopili i nā pae āpau o ka brand a me ka ʻoihana kūʻai aku i ka ʻoihana huahana e nānā ana e hoʻonui i ko lākou ʻike i nā hoʻolālā kūʻai, nā mea hana a me nā mea hou.
"Ma ke ʻano he limahana limahana i ka Produce Marketing & Merchandising Council, ua laki au i ka helu ʻana iā Roger, Cindy a me Mark ma ke ʻano he mau alakaʻi a me nā ʻōlelo aʻoaʻo hilinaʻi," wahi a Mary Coppola, hope-peresidena o ke kālepa a me nā kamaʻilio, United Fresh. "Hāʻawi kēlā me kēia i nā hiʻohiʻona kūʻokoʻa a me nā ʻike ʻoihana i ka ʻoihana aʻu e hauʻoli nei e kaʻana like me ʻoe i ka hālāwai kūkā BrandStorm virtual o kēia makahiki."
Hiki i nā lālā o United Fresh ke hele i BrandStorm no $495 me nā uku i hāʻawi ʻia i nā hui kūʻai aku (mai ka hui like) ma ka helu hoʻemi o $395 i kēlā me kēia ke kau inoa ʻoe i ʻekolu mau hoa hana. Hiki i nā lālā ʻole ke hele no $695. Hiki iā ʻoe ke hoʻopaʻa inoa ma aneʻi.
No ka ʻike hou aku e pili ana i ka hoʻonaʻauao BrandStorm, hoʻopaʻa inoa a i ʻole ke kākoʻo ʻana i ka hanana, e kelepona iā Mary Coppola.
No ka 'ike hou aku:
Mary Coppola
Hui Hui Mea Hou
Loko aku: + 1 (202) 303-3425
mcoppola@unitedfresh.org
www.unitedfresh.org