I ka hoʻonui ʻana i kāna hāʻawi ʻana i nā hua i mahi ʻia, ua wehe ʻo The Kroger Co.
Hoʻolālā nā hoʻolālā iā Kroger e ʻōwili i nā huahana Gotham Greens i kahi kokoke i 1,000 mau hale kūʻai ma ka hopena o kēia makahiki, ʻoi aku ma mua o 300 mau hale kūʻai i kēia manawa, i ʻōlelo ʻia e ka hui kūʻai nui ma Cincinnati i nehinei. Eia kekahi, ʻo ka hāʻawi lōʻihi ʻana o nā mea kanu ʻo Gotham Greens, nā kīʻaha kuke a me nā lole e hoʻokomo i ka brand ma kahi kokoke i 2,000 Kroger hale kūʻai ma ka ʻāina.
Hoʻohana ʻo Gotham Greens i nā ʻōnaehana hydroponic i loko o nā hale ʻōmaʻomaʻo e hoʻomālamalama ʻia e ka lā, e ʻae ana i kāna mau mahiʻai e hoʻohana a hiki i ka 95% ka liʻiliʻi o ka wai a me ka 97% ka liʻiliʻi o ka ʻāina me ka mahiʻai i ulu ʻia, wahi a Kroger. ʻO kēia mau hana mahiʻai, ʻo ia ka mea e hiki ai i ka brand ke ulu, ʻohi a hoʻopuka i ka non-GMO, nā ʻōmaʻomaʻo salakeke ʻole pesticide a me nā mea kanu 365 mau lā o ka makahiki, e hopena i ka lōʻihi o ke ola ʻana a me ke kākoʻo ʻana i nā hana hoʻomau a Kroger e hana i kahi meaʻai hoʻomau. ʻōnaehana, wahi a ka mea kūʻai aku.
"Haʻaheo mākou e hoʻonui i kā mākou hui pū ʻana me Gotham Greens i kā mākou hana pū ʻana e lawe mai i nā huahana hou, kūloko, kiʻekiʻe a lōʻihi hoʻi i kā mākou mea kūʻai aku ma ke ʻano hoʻomau kūlohelohe," ʻo Dan De La Rosa, ka hope pelekikena o ka hui hou. kalepa ma Kroger, i ʻōlelo ʻia ma kahi ʻōlelo. “Hoʻemi nā hale ʻōmaʻomaʻo hoʻomalu o Gotham Greens i ka helu o nā lā e hoʻopau ai nā huahana ma waena o ka hōʻiliʻili ʻana a me kā mākou mau hale kūʻai, ʻoiai e wehe ana i nā pilikia o ke aniau a me ka hoʻomaikaʻi ʻana i ka maikaʻi o ka huahana a me ke ola papa. ʻO kēia mau mea e hōʻemi i ka pau ʻana o ka meaʻai, ma nā hale kūʻai a me nā hale o nā mea kūʻai aku.
ʻO Gotham Greens kahi mea hoʻolako Kroger mai 2020, i ka wā i hoʻokuʻu mua ai ka brand i kāna mau huahana ma ka māhele King Soopers o ka hale kūʻai. Kāhea nā hoʻolālā i nā ʻōmaʻomaʻo lau a me nā lāʻau lāʻau ʻo Gotham Greens e hoʻomau i ka holo ʻana ma waena o King Soopers, Ralphs, Dillons, Frys, QFC, Fred Meyer a me nā hale kūʻai hae Kroger i koho ʻia i ka wā e wehe ai ka mea kanu i nā hale ʻōmaʻomaʻo hou ma ka ʻāina, hōʻike ʻo Kroger. ʻO ka Gotham Greens nā kāhiko meaʻai hou, nā kīʻaha kuke a me nā mea kanu i hoʻopaʻa ʻia i nā mea kanu i "piha me nā mea kanu," i hoʻohana liʻiliʻi ʻia a hoʻohana i nā meaʻai kiʻekiʻe, me nā mea kanu ulu mau, wahi a nā hui.
Ma kēia kauwela, e loaʻa a hoʻohana ʻo Gotham Greens ma Brooklyn, New York i nā hale ʻōmaʻomaʻo he 13, e ʻoi aku ana ma mua o 40 ʻeka, a i ʻole 1.8 miliona kapuaʻi square, ma Kaleponi, Colorado, Illinois, Texas, Georgia, Maryland, Virginia, New York a me Rhode. Mokupuni.
"Ke kaʻana like nei ʻo Kroger lāua ʻo Gotham Greens i ke kūkulu ʻana i kahi ʻōnaehana meaʻai ʻoi aku ka kūpaʻa a me ke kaulike, e kau ana i nā poʻe a me ko mākou honua i mua o nā mea āpau a mākou e hana ai," wahi a Viraj Puri, ka mea hoʻokumu a me ka Luna Nui o Gotham Greens. "Me ka hoʻonui ʻana i nā pilikia e pili ana i ke aniau a me nā kaulahao e kū nei i kā mākou ʻōnaehana meaʻai, ʻoi aku ka nui o ka lawe ʻana i nā ʻōnaehana mahiʻai hou e ulu ana i nā huahana kiʻekiʻe me ka hoʻohana ʻana i nā kumuwaiwai kūlohelohe. Ke ulu wikiwiki nei ʻo Gotham Greens, a ke kakali nei mākou i ka lawe ʻana i kā mākou brand i nā mākeke hou i nā mahina e hiki mai ana.
Ua hana ikaika ʻo Kroger ma ke kahua ʻoihana mahiʻai kūwaho, e hana pū ana me nā mea ulu e like me 80 Acres Farms a me Infarm. Hoʻolaha ʻia i ka hopena o 2019, ʻo ka hui pū ʻana me Infarm, kahi ʻoihana mahiʻai kūlanakauhale ma Berlin, ua lawe mai i nā mahiʻai hua ola modular i nā hale kūʻai QFC o Kroger ma ka mokuʻāina ʻo Wakinekona. A i ka makahiki 2021, ua ʻōwili ʻia ʻo Kroger i nā ʻōmaʻomaʻo a me nā mea kanu mai 80 Acres i nā hale kūʻai he mau haneli ma hope o ka hoʻomaka ʻana o kahi pailaka 32 hale kūʻai i Nowemapa 2019.