Ua hoʻohana ʻia ka huaʻōlelo "Natural Branding" e ka hui Laserfood ma ke ʻano he huaʻōlelo huaʻōlelo, akā ʻaʻole ia he ʻenehana. Eia nō naʻe, ma ka lā 5 Mei 2020, ua hōʻike ʻia kēia hōʻailona "Natural Branding" e ka EUIPO (Invalidity No. 000029701C) ma muli o kona ʻano wehewehe. No kēia kumu, ʻae ʻia ʻo EcoMark - a me nā ʻoihana ʻē aʻe - e hoʻohana i ka wehewehe "Natural Branding" no ka hōʻailona ʻana i nā huaʻai a me nā mea kanu. Ke kali nei na hana i keia manawa ma ka aha hookolokolo. Manaʻo ʻia e hōʻoia ʻia ka hoʻoholo hou i kēia, no ka mea, ʻaʻohe hōʻike hou i hōʻike ʻia ma ka hoʻopiʻi.
ʻO ke kānāwai i ʻōlelo ʻia ʻo 510/2013 e pili ana i ka hoʻohana ʻana i nā hao hao a me nā hydroxides (E 172) i mea hoʻonui hoʻohālikelike ma hope o ka hoʻoili ʻana i ka laser hua, ʻaʻole e pili ana i ke kaʻina laser ponoʻī. ʻO ka hoʻohana ʻana i ka ʻenehana laser no nā huaʻai a me nā mea kanu ʻaʻole ia he hana palekana a no laila ua ʻae ʻia i nā mea āpau. Ma kēia ʻano, ʻaʻohe nīnau no ka "hana hoʻopunipuni a nā mea hoʻokūkū". ʻO ke kaʻina hana pale wale nō i loaʻa he patent (e ʻike pū i ka Regulation 510/2013) no ka pīpī ʻana i nā huaʻai a me nā mea kanu me kahi wai kūikawā ma hope o ka mālama ʻana i ka laser. Eia naʻe, ʻaʻole ʻae ʻia ka wai no nā huahana organik, a ʻaʻohe pili i ka huaʻōlelo "hōʻailona kūlohelohe". ʻO ia ke kumu, i ka ʻāpana organik, hoʻohana wale ʻia ka ʻenehana laser maʻemaʻe, ʻaʻole i patent.
I ka makahiki 2018, ua lanakila ʻo EOSTA i ka makana no ka hoʻopili paʻa mau, ʻaʻole me ka ʻenehana o ka hui ʻo Laserfood, akā no ka hoʻohana maʻamau o ka ʻenehana laser ma mua o ka hoʻopili. I kēlā manawa, ua loaʻa iā EOSTA kahi mīkini Natural Branding mai ka hui ʻo EcoMark Ltd.
Ua hōʻike ʻia ka huaʻōlelo "Natural Branding" e EOSTA a me EcoMark no ka manawa lōʻihi i ka wā e hoʻohana mau ana ʻo Laserfood i ka huaʻōlelo "labelling light natural". ʻAʻole a hiki i ka wā i ʻae ʻia ai ka "kapa kūlohelohe" ma ke ʻano he huaʻōlelo no ka hoʻopaʻa inoa ʻana i nā huaʻai a me nā mea kanu i noi ai ka hui ʻo Laserfood no ka hōʻailona "hōʻailona kūlohelohe" a laila hoʻohana iā ia iho.
ʻAʻole ʻo ka hui ʻo Laserfood ka mea nāna i hana i ka ʻenehana no ka hoʻopaʻa inoa ʻana i nā hua a me nā mea kanu, ʻaʻole hoʻi ʻo ia ke alakaʻi mākeke. Ua hoʻomau ʻia ka ʻenehana no ka hoʻohana ʻana i nā huaʻai a me nā mea kanu. No ka laʻana, hāʻawi ʻo EcoMark i nā ʻenehana laser kūikawā no nā huahana kikoʻī i hāʻawi ʻole ʻia e nā mea hana mīkini ʻē aʻe.
"ʻO ke kūkulu ʻana i kāu laser ponoʻī ʻaʻohe manaʻo waiwai ke loaʻa nā ʻōnaehana maikaʻi e kūʻai aku," wahi a Richard Neuhoff, ka luna hoʻomalu o EcoMark Ltd. "Akā, ʻoi aku ka kiʻekiʻe o ka hoʻomohala ʻana no ka laser maikaʻi, a no ka hāʻawi ʻana i ka lawelawe honua no ka mea ʻaʻole hiki i nā ʻoihana liʻiliʻi e like me EcoMark," wahi āna. Ke alakaʻi wale nei ia i nā mea kūʻai hauʻoli ʻole!"
Hoʻokumu ʻo EcoMark Ltd i ka hoʻomohala ʻana i kāna polokalamu ponoʻī e hoʻokō i nā pono hoʻokūkū ma ka lawelawe ʻana a no nā kaʻina hana, e hoʻonui ana i ka huahana. ʻAʻohe ʻike huahana wikiwiki aʻe ma mua o EcoMark. "Me kā mākou manaʻo, hiki iā mākou ke pane maʻalahi i nā pono o nā mea kūʻai aku a pēlā e hoʻonui ai i ka huahana. Ma hope o nā mea a pau, i ka hoʻohui ʻana i nā kumu kūlohelohe no Natural Branding, ʻo ia ka huahana a no laila ʻo ka loaʻa kālā o ka hōʻailona e hoʻoholo i ka hopena. Ma laila e hiki ai iā EcoMark ke helu me ka mīkini "NB 12003 Professional" hou. ʻO ka loiloi pahupaʻi wikiwiki 3D no ka ʻike huahana i hui pū ʻia me ka mana laser 120W hiki ke kūʻai aku iā EcoMark i nā manawa he nui.
"I kēia manawa, hoʻohana nui ʻia kā mākou mīkini NB no ka hōʻailona huahana organik. Eia nō naʻe, ma muli o ko lākou kumukūʻai kūpono, ua noi ʻia lākou i kēia manawa no nā huahana maʻamau. ʻAʻole hiki ke hōʻailona ʻoi aku ka maʻalahi ma mua o ka laser, ʻoi aku hoʻi no nā mea nui.
ʻO ka ʻōlelo a EcoMark e hiki i kēlā me kēia mea kūʻai ke pane koke i ke kiʻekiʻe o ka oʻo ʻana o ka hua, no ka laʻana, a i ʻole e hana i nā huahana hou me nā logo hou iā lākou iho. Ma hope o nā mea a pau, ʻo ia ka hana maʻamau i kēlā me kēia lā no kā mākou mea kūʻai. Inā makemake ʻia ke kōkua, akā naʻe, wikiwiki loa ia, no laila ʻaʻole i uku ʻia ke kākoʻo. "I kēia manawa, ola mākou mai ko mākou kūlana maikaʻi a me nā ʻōlelo aʻoaʻo hou aʻe," wahi a Richard Neuhoff, ka luna hoʻomalu o EcoMark Ltd.